The appearance of the resource should correspond to the content and its focus. If you need to create a corporate website in the classical sense of the word, it is enough to have a strict minimalist design. For specialized firms can come up with something more interesting: for example, when a company sells luxury villas and real estate, it is desirable to emphasize the effect of luxury in the template, and in tourist projects is logical to insert graphics related to recreation, travel, etc. Try to create the look and feel that your potential client expects to see.
At the same time, you should try to make the layout as clear as possible, not to complicate it with unnecessary elements. In an article on the rules of modern design advised to use clear large fonts, adaptive images, simple navigation, etc. The information should be easily accessible on the page, overload has a bad effect on conversion. Choose any one color scheme and several variants of font sizes.
If we are talking about creating a business website, then, as in the case of hosting, you have to be prepared for some costs. It is best to abandon the free templates (at least for security reasons). Now there are a lot of quite affordable premium themes on the web – I recently published a selection of adaptive templates for online stores from Templatemonster, which is full of designs under $100. Ordering a unique layout will cost you several times more.
Adaptability
Nowadays the design of a business site and all its functionality must necessarily work well on mobile devices. Firstly, more and more people are shopping online, and secondly, even to obtain information about products or services, they often use smartphones. The lack of a correct adaptive version may lead to a loss of potential customers, indicate a lack of professionalism of developers and have a negative impact on the SEO parameters.
Convenience and speed
Both of these nuances affect the final impression from visiting your web project. Page loading speed is not only important for the user experience, but also one of the factors in search engine rankings. Buying quality web hosting + optimizing the engine will give good results.
As for usability, partly above I have mentioned this issue – try not to burden visitors with unnecessary information. You can even remove from the page elements that are not used, such as buttons sots.net and other widgets, if they are not much use. Make clear and simple navigation – create an effective top menu, a quick return to the main page, and a search box. Your visitors should be able to get to all of your pages of interest, and only see what they really need.
Feedback
When creating corporate websites of any complexity you need to add contact information on the pages. Include phone numbers, address, email, links to social profiles, etc. The more data, the more credibility. Often this information is placed in the header of the site, as users should be able to easily and quickly contact you. For convenience, it is desirable to make an active link to the phone in the HTML template.
It is also recommended to introduce a feedback form – as a rule, it is placed in the “contacts” or footer. Sometimes there are situations when you can not write to Email or call, and similar functionality allows you to send a message in any case. You can also supplement the project with an online consultant or a callback order button.
Content, media content
There are a few points to pay attention to. Before you undertake the development of a site for business you should decide on the information that will be located on it. It is better to begin preparing the materials before starting all the work and decide who will deal with this issue. Completed, but half-empty web projects look bleak.
There are several types of texts on business sites:
company news;
informative notes on the topic of your professional activities to gather search traffic and demonstrate your expertise; they can redirect the audience to specific products/services.
sales texts are often placed on lendings, but may well be found on regular corporate sites and stores as well. It is better to order such articles from pros.
It is very important to pay attention to media content, which is now, firstly, very popular, and secondly, much better perceived. In online stores, of course, all products must have unique high-quality photos. The same applies to any other sites for small businesses, where the visitor chooses products, guided by their appearance – ordering food, buying clothes, renting space, etc. Complement the graphics with videos on the topic – some popular eCoomerce projects have their own Youtube channels with reviews.
