Several technological advancements have contributed to the expanded capabilities of fitness apps, with the integration of virtual reality, IoT, machine learning, and artificial intelligence playing a significant role. These advancements have allowed for more comprehensive fitness solutions that go beyond simple exercise routines to include personalized workout plans, activity tracking, diet supervision, and customized coaching. The continued rise in smartphone use, anticipated to reach 81% penetration globally by 2025, coupled with the growing popularity of wearable devices, has further bolstered the fitness app market. As a result, health and fitness app downloads hit a record 2.5 billion in 2021, a 26% increase from pre-pandemic levels.

The surge in demand for fitness app development has provided fertile ground for both start-ups and established fitness companies to expand their digital offerings. Fitness apps are providing a convenient and cost-effective alternative for users looking to shape their bodies and shed excess weight without hiring a personal trainer or buying a gym membership. This digital fitness trend offers a golden opportunity for forward-thinking entrepreneurs looking to secure a stake in the fitness market.

Here’s a glimpse into the burgeoning world of fitness apps for 2023:

Connected Fitness Apps

Connected fitness apps offer users the luxury of a gym experience right within the confines of their homes. These applications harness the power of advanced tech innovations such as Artificial Intelligence (AI), Machine Learning (ML), and the Internet of Things (IoT) to deliver a personalized and engaging experience. The pandemic has seen these apps’ market scale new heights, and the Consumer Technology Association anticipates its value, which stood at $3.8 billion in 2021, to continue to surge.

Vitruvian and HyGear are prime examples of integrated fitness applications. Vitruvian ingeniously compacts 400 lbs of resistance into a lightweight 65lb platform, providing users with a plethora of classes and enabling the creation and sharing of custom workout regimes. Moreover, it collects and scrutinizes performance data and maintains a record of personal achievements. Similarly, HyGear synchronizes with in-built performance sensors within its equipment, monitoring real-time workout data and suggesting bespoke workout plans.

Fitness Applications On-Demand

On-demand fitness applications serve up convenient workouts right at your fingertips, facilitating the creation of personalized fitness routines. These applications empower users with the option to either participate in physical fitness studios or carry out their exercises at home.

Aaptiv and The Studio are prominent examples of on-demand fitness apps. Aaptiv grants users access to over 2,500 professionally conducted audio workouts, spanning diverse categories such as yoga, strength training, outdoor running, boxing, rowing, and more. With 30+ fresh workouts added every week, the app ensures a constant influx of new content.

The Studio, on the other hand, is an on-demand cardio application compatible with any cardio equipment. It offers access to over 3,000 audio cardio classes catering to all fitness levels. It also boasts a diverse range of fitness classes, from indoor cycling to strength training, treadmill exercises, boxing, rowing, and yoga.

To enhance the fitness journey, The Studio gathers heart rate metrics and data from users’ cardio equipment. Moreover, it incorporates a real-time community leaderboard to stimulate competition among users, driving them towards better performance.

Innovative Diet and Nutrition Apps

The year 2022 marked a paradigm shift in diet and nutrition apps, with a renewed focus on promoting optimal, health-conscious eating habits rather than endorsing restrictive dieting. Many of these apps now feature meal planning tools, calorie and nutrient tracking functionalities, and monitors for physical activity, sleep, and mood.

Notable diet and nutrition apps such as Fooducate and MyFitnessPal have made strides in promoting healthier eating habits. Fooducate grades foods based on their nutritional content, and its built-in scanning function allows users to track the calorie, carbohydrate, protein, and fat content of food items. Conversely, MyFitnessPal leverages the phone’s camera to log entire meals, and its built-in recipe library encourages users to maintain their motivation and adhere to a healthy eating regimen. Both apps help users balance their diet and nurture a healthier relationship with food, emphasizing a shift towards a more mindful eating experience.

Customized Fitness Applications for Personal Training

Fitness applications designed for personal training make the aspiration of sculpting a dream body more achievable. These applications, through their one-on-one workout sessions facilitated by experienced fitness mentors, empower users to design and diversify their fitness regimes from the comfort of their homes. Flexit and Future are two such applications that deliver personalized training sessions, insights on nutritional intake and dieting, physical therapy, prenatal and postnatal support, and even meditation.

In addition, Future takes user support a step further by offering real-time assistance from real coaches, ready to make adjustments to workout plans and answer user queries, thus providing a more interactive and dynamic fitness journey.

Integrating Artificial Intelligence in Fitness Apps

Fitness applications that incorporate Artificial Intelligence (AI) technologies offer numerous benefits, such as bespoke fitness experiences, amplified engagement, and the luxury of exercising within the comfort of one’s home. AI-powered video guides have the potential to substitute traditional human trainers, thereby optimizing workout sessions for superior results. Prime examples of such AI-enabled fitness applications include RunMotion Coach and Volt.

RunMotion Coach, a digital fitness guide, adapts running routines in line with the user’s physical fitness status and objectives. Additionally, it incorporates an interactive chatbot, armed with running-related advice and motivational cues. On the other hand, Volt serves as an AI-enhanced training platform that formulates extensive workout schedules grounded on the user’s performance data. It then furnishes personalized exercise recommendations, tailoring each user’s experience to their unique fitness journey.

Yoga Apps

Yoga has become a popular daily workout for many people due to its stress-relieving, flexibility-improving, focus-enhancing, and weight-loss effects. To make it easier to practice yoga, mobile apps are available that can be used at home or on the go.

One such app is Daily Yoga, which is suitable for both beginners and experienced yogis. It offers over 500 asanas and 70 yoga programs and keeps track of users’ exercises. Additionally, the app has a community of yoga enthusiasts where people can connect, share experiences, and ask questions. Plus, users can pick background music for their sessions from a library of music.

Another app is MyYogaTeacher, which helps people become healthier and happier through yoga. It has over 70 teachers for group classes, one-on-one sessions, workshops, and teacher trainings who are trained in the birthplace of yoga in India.

Summing Up

In conclusion, having a successful fitness app requires a thoughtful approach. At Orangesoft, we are experienced in building apps of all kinds. Reach out to us to discuss your vision and start bringing it to life.

The post Fitness app market in 2023 appeared first on Soft-Kl2en.

There is no place for stagnation given that, according to data from the US Census Bureau, 4 million new enterprises enter the market year on average. You must adjust to market developments and satisfy customer needs if you want to keep your competitive advantage.

However, when we consider our business’s objectives, we frequently tend to concentrate on what we hope to accomplish in the shortest amount of time. We might make a list of tasks we need to complete this week or this month, like increasing sales by 20%.

It’s simple to overlook the longer-term objectives that have the power to build or break your company.

Setting transformative goals for the new year is a great way to help your company expand and develop into a well-oiled, money-making machine.

In order to put you on the path to achieving your long-term goals and desires, we’ll present seven strategies for developing revolutionary business goals for the new year.

Let’s start now.

 How does a firm transform?

There are many buzzwords in use, making it simple to become lost in the lingo. But do not fret. We’re here to assist you in deciphering it.

The term “business transformation” is a catch-all that refers to analyzing and changing how your company operates.

Rearranging your workplace space or putting new technology in place that speeds up and improves internal communication are two examples of these adjustments.

It could also entail altering your marketing approach to appeal to a new market or your business model to satisfy customers with shifting wants.

Business transformation is to make methods, procedures, and technology more effective. It’s important to comprehend how different approaches can help with market share expansion, revenue growth, and customer happiness improvement.

Installing necessary plugins on your site will enhance user experience, for example, if you run a blog about the keto diet.

A cutting-edge recipe card plugin can assist in producing visually appealing recipes at the end of each blog post. After installation, your readers will have quick access to the ingredients, directions, and other crucial information they need to prepare the ideal keto meal or to share it with their loved ones.

Simply put, a successful business transformation will help you expand and prosper as a company while ensuring that you treat your staff and clients fairly.

Business Transformation Types

All business changes start with the inquiry of how your company currently and going forward will continue to add value.

The commercial world is evolving more quickly than ever, and competition is only increasing. Even if you’re doing well right now, you can’t afford to stay that way.

To succeed in the future, you must think broadly. Your business must be able to prosper both now and in five years.

Therefore, it’s vital to comprehend the many types of business transformation before you start defining your transformative business goals for the new year.

Let’s examine the five main categories of business transformation so you can choose where to concentrate your efforts.

Electronic Transformation

The phrase “digital transformation” has definitely been bandied about, but what does it actually mean?

The goal of digital transformation is to increase the value of your existing process by enhancing it or introducing new technology. Making your company more flexible, efficient, and customer-centric is the aim of digital transformation—essential qualities in the modern world.

You must stay current with technological developments if you want to avoid losing current clients or missing out on new business prospects.

Your company can optimize its operations, increase production and increase efficiency by introducing new technical solutions and automating certain tasks, for example, using call-tracking.org.

For instance, integrating a dynamic report builder into your tech stack enables your staff to automate the reporting process while also lowering human error.

Therefore, having tailored reports that are free of errors makes your internal and external stakeholders happier. Now that they have extra time, your staff can work on other important initiatives to expand your company.

Changing business processes

Business process transformation focuses on enhancing your company’s operational procedures to make them more effective, efficient, and in line with other strategic objectives.

Companies may choose to go through this kind of transition in order to boost productivity or cut costs. Additionally, they can seek to increase the effectiveness of their operations or be more responsive to the needs of their clients.

It’s an ongoing attempt to use software and technology to increase personnel skill levels or business efficiency for your firm.

Transformation of the Organization

Transformation of an organization involves:

·      Reevaluating the organizational structure to better satisfy demand

·      Increasing departmental cooperation

·      Choosing a balance for the ideal headcount

In order to find fresh chances, take a look at the knowledge and expertise of your team, their positions within the company, and the various reporting systems.

Business Transformation

Top-down hierarchies only occasionally encourage swift decision-making or quick responses to new developments as businesses struggle to compete in a dynamic economy.

Through management changes, power is transferred from traditional hierarchies to flat organizational structures where managers collaborate on projects with staff members rather than issuing directives from above.

To be effective, your organization needs to be well-socialized, have access to the right information and communication channels, and be open about what it does.

Cultural Evolution

Undoubtedly, the most difficult type of business transformation is cultural change.

Corporate cultures frequently develop naturally, and they can be challenging to change. The process of turning ideas and intentions into action and practice requires a lot of work, which adds to the length of time.

Your attempt at cultural reform will only be successful if you have a clear goal and are persistent.

Ideas for the New Year’s Transformational Business Goals

To do business transformation “right,” all the necessary components must be in alignment. This needs an integrated strategy that links company strategy to transformation ambition and execution discipline.

Make use of these seven suggestions to define revolutionary business objectives for the coming year and create breakthrough value for your company.

    1. Consider the previous year.

Thinking back on how your firm performed the previous year is the first step in defining business goals.

Consider some of these inquiries for yourself:

·      What succeeded?

·      What went wrong with the plan?

·      What were your toughest obstacles?

·      Are there any chances for advancement?

·      Have you encountered any workflow bottlenecks?

·      Were you sufficiently staffed in terms of both experience and headcount?

·      Were your clients satisfied with your goods or services?

You might find areas where you need to adjust or shift direction in order to move forward and create development by looking back at your company’s performance over the previous year.

  2. Recognize your strengths.

Business transformation initiative leaders should concentrate on the skills required to gain a competitive edge.

There are six dimensions of enterprise capabilities, according to Deloitte:

·      Mission: The rationale behind your plan of action, how to carry it through, and your ability to do so.

·      A collection of methods and resources that assist you in making better data-driven decisions.

·      Integration: The division of labor inside your organization and the power of decision-making.

·      Processes: An easy, effective method that aids in goal achievement.

·      Technology: The hardware, software, and tools needed for effective operation.

·      Talent: Possessing the necessary knowledge, expertise, and personnel.

Few capabilities, out of an organization’s total, are responsible for distinction and competitiveness. To assist you in achieving your business transformation objectives, concentrate on those essential talents.

  3. Obtain support from the top.

Your leadership team should be enthusiastic about the new year’s vision.

Why? Because if they support these objectives, they can contribute to their realization. Getting the C-Suite on board with your business transformation goals is crucial since they play a significant role in shaping the corporate culture and core values.

Every stage of goal-setting should engage them, including defining outcomes, selecting performance measurements, and receiving input on goals and objectives.

  4. Take into account the goals and objectives of your staff.

Once your superiors have given the go-ahead, you must take your employees’ demands into account.

·      Are they happy with their jobs right now? If so, what encourages them to remain? What needs to change if not?

·      Do they have suggestions for fresh endeavors or strategies to advance the business?

·      Do they have any special abilities or skill sets that they’d like to hone?

Employees rank competitive salary and strong leadership as the two most crucial signs of a good employer. However, if you want to stand out from the competition and keep employees engaged, benefits, flexible scheduling, and growth opportunities are essential.

 5. Establish an air of urgency.

You need your staff to feel a feeling of urgency in addition to excitement about change and prospective growth prospects.

We are accustomed beings. And the majority of people like the familiar over the strange. Even with the greatest of intentions and foolproof preparations, you can find that greater urgency is needed to get things moving.

By establishing and adhering to rigorous deadlines for every stage of the process, you may prevent a sluggish start to implementation.

Why? Because it is simpler and requires less work to adapt change, people will continue to do what they have always done if there are no immediate consequences for missing a deadline.

  6. Lessen workplace ambiguity.

Many workers worry that business transformation initiatives will make their skills and knowledge obsolete. People worry about being replaced by new technology, which causes these anxieties to surface throughout digital transformation initiatives.

But according to study, 52% of businesses think that technological disruption has had a neutral to positive effect on job growth.

It’s preferable to introduce change in a straightforward and transparent manner, and whenever feasible, reassure staff.

Be ready to respond to inquiries from employees regarding these changes, particularly if they are unsure of them or concerned about how they will personally be impacted.

  7. Create a successful change management procedure.

When your firm is undergoing a transformation, managing changes is essential to overall success.

You may track, measure, and analyze new changes with the use of a change management process to better understand their effects on your organization.

Even for those who won’t be impacted, hold training sessions to describe new procedures and the need for them. This will increase the likelihood that the new procedures and rules will be approved.

A Conclusion

The future of your firm is mapped out by your revolutionary business goals.

However, they can only be as effective as your weakest connection. So be sure to thoroughly create them while having a thorough understanding of your company’s operations.

Cheers to company prosperity in the new year! With these pointers for creating revolutionary business objectives, you may make 2023 the best year ever.

The post Setting transformative business goals for the coming year: 7 tips appeared first on Soft-Kl2en.

Contactless shopping allows consumers to do all of their shopping via mobile devices, sitting at home and not touching anything. These same solutions can also be used by those who prefer to store on their own.

Omnichannel for retail
New computer technology gives distributors an omni-channel presence at all points of contact with the customer. This means that they are moving from the format of traditional physical stores to social media, mobile versions of websites, e-commerce platforms and any other online channels that customers visit.

This helps retailers easily accomplish their objectives by attracting customers with a uniform quality of experience across different sales channels.

E-Commerce
The e-commerce toolkit makes centralized management of all orders and balances possible for both online venues and traditional stores. This technology allows online orders to be routed to the nearest branch for quicker delivery, increasing customer satisfaction.

Automatic inventory updates provide better inventory management for all stores, and allow for automated replenishment of running out of stock.

Self-service checkout counters
Self-service cash registers with cash handling modules have been a great success for retailers. Originally, they were conceived to enhance security measures and reduce costs. Now, such solutions have proven useful in reducing the amount of contact with banknotes by staff and customers.

Digital Payments
Businesses that can’t afford expensive machines can limit their cash contact to digital payments directly in the offline store. To pay, the customer only needs to hold a card or device with an NFC module to the terminal.

Virtual dressing rooms
Sellers of offline stores now have various options available for customers who want to see and try out products before buying.

One such innovation is the Magic Mirror. Responding to voice commands and gestures, the technology allows customers to see how they would look in other clothes.

Chatbots
Using machine learning techniques, chatbots mimic human communication and provide information upon written or verbal request, thereby proactively assisting customers during online shopping.

Online bots allow customers to be served around the clock, ensuring high customer satisfaction. They engage the interlocutor in interactive communication.

Chatbots ensure that the shopping process goes without delay. As an automated IT solution, they can serve multiple customers simultaneously.

Robotization in logistics
Companies need manpower to adapt to changing conditions. Around the world, COVID-19 has sent a huge portion of the working population on extended sick leave, causing a shortage of workers.

However, robotics can solve these difficulties. In the face of the pandemic, it is increasingly being used, gradually becoming more affordable. Robotization could potentially be the source of an unlimited workforce that does not require pensions, paid vacations, or other costs.

Using robots in logistics will accomplish the same number of tasks, but more efficiently and less expensively. The International Finance Corporation (IFC) reports that leading logistics companies, including 3PL operators, are increasingly turning to robotics and automation to survive the crisis.

The post What IT technologies help businesses in times of crisis appeared first on Soft-Kl2en.

The company website is the first, important impression for many potential customers. It is the face of your business, and in many situations it is the best lead generator you have. The corporate website will be the determining factor in whether users decide to do business with you or your competitor.

The main components of design: font, color, composition
It only takes 0.5 seconds to form an opinion about a website, and 94% of the influence on opinion is design. Visitors to your site instantly judge the look, not the content.

That’s why it’s so important to choose a professional web design company to help you reach your target audience. The professionals will also help you achieve your business goals and ultimately help your business reach the next level.

Typeface: How do you choose it?
Choosing the most appropriate style for the font on your corporate website can make a huge difference. Fonts not only affect the readability of your content, but can also have a strong psychological impact on potential customers. An original yet subtle font is crucial to creating an impressive user experience, communicating brand values and completing the concept of your web design.

Different font styles convey different subliminal messages to people, which can help you create a brand identity and communicate your mission or product with dignity.

Colors: How to choose, the latest trends
Colors have a way of influencing people at a glance. You may not think you’re influenced by colors, but you’d be surprised how often color has played a crucial role in your choice as a buyer.

In fact, 85% of people stated that color significantly influences what they buy.
The best way to choose a primary color for your corporate website design is to think about the atmosphere of your product or service. Choose colors that match that atmosphere. In addition, professional designers research competitors when choosing colors for a website, so that logos and basic graphic elements do not look the same. Quatrobyte Design and Web Design Studio will create an original color palette for your business for all the touch points between your product and your customers.

Composition and the golden ratio: what is it?
UX design requires creativity and well thought out and tested ideas. Sometimes even perfection and a natural balance. If you want to be on the same page as Leonardo da Vinci, Salvador Dali and other artists, you need to know that they all have something in common: the use of the golden ratio.

With the golden ratio, you can achieve a perfectly balanced interface and make people enjoy the look of your product.

One of the first people to discover the beautiful ratio in nature were the Greeks. They expressed the extraordinary beauty of trees, flowers, animals and people using the Greek letter phi, but today we call it the golden ratio. Since then, artists and architects have used a clear understanding of proportions and the golden ratio in their work to create aesthetically pleasing architecture and works of art. Even now we believe that beautiful people have golden ratio proportions.

Today, like centuries ago, the golden ratio is used to determine the format of credit cards, paintings and books, furniture and interior design, and even the design of plates in restaurants. You see it on the Twitter dashboard, in the pyramids at Giza, in famous Leonardo paintings, in the logos of Google, Pepsi, Twitter, Apple. It’s literally everywhere you look.

The importance of the golden ratio and composition in design
Web pages have a more classic and balanced look when UX designers use the golden ratio when creating and executing a concept. Such website designs look right and unknowingly appeal to users. Visitors to such a corporate website feel comfortable interacting with the site because the proportions are familiar to them from many works of art, classic buildings and nature.

The golden ratio in web design is also used to balance and structure content with large amounts of text, and to draw users’ attention to certain areas. This can be done with a variety of graphic elements on the page: images, blocks of text, sidebars, buttons.

The post The best web design for a corporate website appeared first on Soft-Kl2en.

Secondly, creating a website – a powerful marketing tool that allows you to solve many problems: to sell, inform, advertise, create a company image and increase customer loyalty. Thanks to the competent development and promotion of a web resource, you can not just declare yourself, but also greatly benefit from its activities in the form of money, human or any other resources.

After all, the site is just a necessity in our modern dynamic world, which is more and more going into the Internet environment, so its development should be given maximum attention.

What does it mean to create a turnkey website?
Website development turnkey – a popular and popular today subject, which involves a series of steps from the site development to its continued support. In general, we can highlight the following items that are included in this concept:

drawing up terms of reference, which take into account all the wishes of the client, prescribed terms and resources required for the work;
design, layout and programming, filling the site content;
primary optimization and support of the site.

Simply speaking, to create a turnkey website – means to develop it from “A” to “Z” and provide the customer with a resource that is fully operational.

What type of site to choose for your goals: corporate, online store, online business card site, a landing page?
So, if you have read to this point and realized that the site you do need, then now it is important to understand what type of site and for what purposes is the most suitable and profitable.

Corporate website – a good option for companies of various profiles. It allows not only to create an image of the organization and worthy to present you to the public, but also to create a corporate culture within the company. Having such a web resource, you will be able to inform customers and employees about company news, promotions and special offers, thereby increasing their loyalty.

An online store is, of course, the choice of those who want to sell online. It can be an extension of a real business and be a separate project – in any case, the purpose of such a site – selling products via the Internet and making a profit.

Business card site is designed to allow consumers to get to know you. Such sites, as a rule, do not sell goods, but strive to provide complete information about the activities of the company or its individual departments.

Creating a landing page comes in handy for those who want to quickly and effectively draw users’ attention to a particular product or organization. As a rule, transitions to such pages are carried out through contextual advertising or social networks. Creating landing pages requires much less time and money and their effectiveness is sometimes even higher than that of a full online store.

How much money do I need to create a profitable website?
Of course, the exact amount required to create a website is determined individually. It all depends on many factors:

from the subject matter of the site and the level of complexity. It is logical that the more complex site architecture, the higher will be its cost.
On the type of site management system, layout and design. For example, block layout will cost more than tabular.
from the developer: his level of professionalism, skills and experience.
On the scale of the work on the site (only the development or even more and site promotion), etc.

Site created. What next?
After the development and adaptation of the site logical continuation should be its competent internal and external optimization for search engines. A good website for sale – it is not just a well-designed and styled resource, it is also a set of measures to make it as adapted as possible not only for search engines, but also for your target audience, because it is the cornerstone of business development, right?

The post What do I need to know before I create a website? appeared first on Soft-Kl2en.

They can be created in-house or purchased as off-the-shelf solutions. Which type of software a company chooses depends on its specific needs and budget.

3 types of business applications
B2B applications: applications that are used between business partners (e.g. intermediaries, suppliers, etc.). They can be accessed through dedicated lines, such as a web-based bulk ordering service.
B2C applications: applications that are used for general applications. These are mostly websites or web browsers, e.g. websites with dynamic content, e.g. customer loyalty programs, e-commerce programs, etc.
Internal applications: applications that are used within the enterprise. These are core applications for business functionality such as internal ERP system, HR system, etc.

Subcategories of business applications are
Front-end applications: users directly interact with these applications, usually through a graphical user interface.
Background applications : these server applications run behind the scenes and manage background processes.
Service-based applications : these applications serve as an integration point for other applications or systems.
When you start your company, you do things that do not scale. That’s the nature of business. When you start, you test the market to see if there is demand for your services.

The problems arise when your business starts to grow…

You are suddenly forced to ensure the efficiency of your operations. Otherwise, you will stumble over your business systems and prevent success. And this is where business software comes in handy.

5 benefits of business software
Every growing business needs application development. While these critical applications require an initial investment to build, they can provide many benefits for growing organizations. Here are a few:

• Business applications increase employee productivity by streamlining business processes to increase efficiency.
• Business apps enable field workers to stay connected to the office and receive real-time process information.
• Business applications facilitate customer engagement, increasing loyalty and sales.
• Business apps that are powered by intuitive analytics tools that help provide actionable insights to help you grow your business with more informed decisions.
• With low code, developing custom business apps has never been easier, which means you can get exactly what you need without spending high price or time on custom builds.

Development of customized and ready-made business applications
Thinking what is better: off-the-shelf business software or a custom business application?

The answer depends on your business, its specific needs and budget. You need to analyze a number of factors and understand the benefits of each approach. That’s because there is a huge difference in functionality, performance, and usability between these two approaches.

Here is what you need to know about the differences between custom software development and off-the-shelf business solutions.

Custom business application development
Custom applications are usually very flexible and can be well suited for companies with special requirements. Here is everything you need to know:

Custom design : they are created for the specific business processes of a particular company. This means that you don’t have to customize your processes to fit the program. You pay for what you need because the functionality and features of custom programs are designed to meet the needs of specific users and company goals.
Unique features : customized business software can be changed and updated as your company grows, giving you a competitive advantage. You can make changes whenever you want and you don’t have to wait for new versions to add new features or functions. You can also get updates from your business application developers at any time.
Easier integration: custom software can be easily integrated into your existing IT ecosystem. This is very important for data analysis and data-driven business strategy development. You can also perform any integration with other legacy systems or plan to install additional systems later.
Freedom: with custom applications you are not tied down by the busy support team of off-the-shelf vendors.
Better long-term profit : the costs of developing a custom solution can be high.

The post What are business applications? appeared first on Soft-Kl2en.

Application development software is an integral part of the digital transformation of any workplace. It has become part of a new trend in which amateur developers are creating applications to solve specific business problems. Developing with a minimum of programming doesn’t require traditional code writing because it uses a graphical interface instead of programming. For example, you can make a flowchart and the code will be written in the background.

With advanced features, such as out-of-the-box artificial intelligence components, business users can create professional applications that were previously the responsibility of developers. The app development software also lets users quickly customize and deploy their own solutions. With pre-loaded templates and simple, feature-rich data connectors, applications can be developed with a simple drag and drop.

Why build business apps?
Developing your own business applications is a smart way to create tailored business solutions that efficiently perform the tasks you need. Proprietary apps accelerate digital transformation, digital adoption and improve operational efficiency.

Typically, business applications created with a minimum of programming are effective in solving a specific problem for which there is no existing solution. Because your employees are as close as possible to these complexities, they have the best understanding of how to fix them.

The main reasons amateur developers create business applications are:

Administration, real-time data collection and aggregation.
Helping busy IT professionals with development.
Automating manual administrative processes.
Organization of events.
Management of employee work schedules.
Providing line staff access to corporate systems and data.
Inventory tracking.
Optimize employee onboarding.
Adding new features to existing solutions.
Improve marketing materials.
Creating and managing sales accounts.
Delivery planning.
Optimizing fleet management.

As these examples show, structured and consistent business processes can be conveniently automated using business applications with a minimum of programming. These include data-driven applications in which users fill out forms, as well as applications that automate common business processes.

On the other hand, complex applications with many different functions and multiple APIs from external objects are not optimal to create with software with a minimum of programming.

Advantages of using application development software
Developing your own applications helps you smartly transform, innovate and outperform your competitors. Below are the benefits that companies gain from creating their own solutions using specialized software.

Empowering employees. Involving more employees in development increases the number of new business applications, which in turn provides additional benefits.

Accelerating the creation of applications. Traditional software development is time-consuming. The standard process of submitting requests, approval, development, prototyping, bug fixing and deployment discourages business users from solving business problems. However, with software with a minimum of programming, amateur developers can quickly create business solutions. These development platforms eliminate many time-consuming steps from the traditional development cycle, instead using an intuitive drag-and-drop interface.

Increased business agility. The more business users are able to rapidly create innovative digital applications and solutions, the faster your organization can adapt to a dynamically changing marketplace.

Accelerated digital transformation. Amateur developers who use software to create applications with a minimum of programming often focus their efforts on automating business processes. This plays a huge role in accelerating digital transformation in the workplace.

The post How application development software helps your business appeared first on Soft-Kl2en.

At the same time, you should try to make the layout as clear as possible, not to complicate it with unnecessary elements. In an article on the rules of modern design advised to use clear large fonts, adaptive images, simple navigation, etc. The information should be easily accessible on the page, overload has a bad effect on conversion. Choose any one color scheme and several variants of font sizes.

If we are talking about creating a business website, then, as in the case of hosting, you have to be prepared for some costs. It is best to abandon the free templates (at least for security reasons). Now there are a lot of quite affordable premium themes on the web – I recently published a selection of adaptive templates for online stores from Templatemonster, which is full of designs under $100. Ordering a unique layout will cost you several times more.

Adaptability
Nowadays the design of a business site and all its functionality must necessarily work well on mobile devices. Firstly, more and more people are shopping online, and secondly, even to obtain information about products or services, they often use smartphones. The lack of a correct adaptive version may lead to a loss of potential customers, indicate a lack of professionalism of developers and have a negative impact on the SEO parameters.

Convenience and speed
Both of these nuances affect the final impression from visiting your web project. Page loading speed is not only important for the user experience, but also one of the factors in search engine rankings. Buying quality web hosting + optimizing the engine will give good results.

As for usability, partly above I have mentioned this issue – try not to burden visitors with unnecessary information. You can even remove from the page elements that are not used, such as buttons sots.net and other widgets, if they are not much use. Make clear and simple navigation – create an effective top menu, a quick return to the main page, and a search box. Your visitors should be able to get to all of your pages of interest, and only see what they really need.

Feedback
When creating corporate websites of any complexity you need to add contact information on the pages. Include phone numbers, address, email, links to social profiles, etc. The more data, the more credibility. Often this information is placed in the header of the site, as users should be able to easily and quickly contact you. For convenience, it is desirable to make an active link to the phone in the HTML template.

It is also recommended to introduce a feedback form – as a rule, it is placed in the “contacts” or footer. Sometimes there are situations when you can not write to Email or call, and similar functionality allows you to send a message in any case. You can also supplement the project with an online consultant or a callback order button.

Content, media content
There are a few points to pay attention to. Before you undertake the development of a site for business you should decide on the information that will be located on it. It is better to begin preparing the materials before starting all the work and decide who will deal with this issue. Completed, but half-empty web projects look bleak.

There are several types of texts on business sites:

company news;
informative notes on the topic of your professional activities to gather search traffic and demonstrate your expertise; they can redirect the audience to specific products/services.
sales texts are often placed on lendings, but may well be found on regular corporate sites and stores as well. It is better to order such articles from pros.

It is very important to pay attention to media content, which is now, firstly, very popular, and secondly, much better perceived. In online stores, of course, all products must have unique high-quality photos. The same applies to any other sites for small businesses, where the visitor chooses products, guided by their appearance – ordering food, buying clothes, renting space, etc. Complement the graphics with videos on the topic – some popular eCoomerce projects have their own Youtube channels with reviews.

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We also believe that the optimal price or the ability to use a certain version of a mobile app for business for free is a significant factor. Therefore in this article we focus on free or conditionally free apps.

An app – a time planner
One of the leaders in this area can safely be called Google Calendar. Schedule time for deliveries of goods, interviews, meetings with suppliers and partners – with Google-Calendar it’s all easy. The program is installed by default on many devices initially. Both Android and iOS are suitable for it to work correctly. The app is available for download on Google Play and AppStore.

About the benefits:

Ability to set the calendar view mode (by day, week and month).
Automatic synchronization with Gmail . If you make a reservation or book a hotel, the information is automatically duplicated in the calendar.
Ability to set reminders in the same view as the event.
Ability to set a goal for yourself (the planner will help you find free time to achieve it).
Familiar for users of Google services application interface.

Clouds for data storage
Cloud-based systems allow you to store information not on a desktop computer, but on a remote server. The data is accessible by password. With cloud storage, you can provide access to information at any time from any computer. And you don’t have to worry about data loss because there are backups.

Cloud storage is actually an archive, which allows you to access your company documents (invoices, contracts, certificates) from anywhere in the world. The only prerequisite will be Internet access.

Also Google had more than once been caught in a scandal connected with the indexing of the file storage by search engines. Now users are given the choice of indexing or banning it before uploading files. However, you still need to watch the settings carefully.

Legal support
Legal support will never be superfluous, especially for the entrepreneur. If you have a large company, you won’t have any problems with legal assistance, most likely you have a personal lawyer or even a whole legal department.

If you own a sole proprietorship or just a small business, such as one or two stores, instead of hiring a lawyer you can get by with installing an app with a database of laws and documents.

The Bank in your Pocket
Today, perhaps every self-respecting bank has a mobile application. The functionality of the app is virtually identical. All of them allow controlling finances, making account transactions, sending payment receipts, getting alerts of account changes, making tax payments, opening new accounts and so on. There are now more than 50 bank apps. Due to competition, they are evolving and adding new useful features for businesses.

Bulletin Board
Searching for premises, buying supplies, promoting your goods and services, recruiting staff – all this can be done on one platform. These sites are called bulletin boards.

Calls
Leader in the field of calls on the Internet is undoubtedly Skype. You can use it to communicate for free with subordinates, suppliers and partners even when you are abroad.

About the benefits:
Possibility to create group chats
Minimal traffic consumption when you make video calls.
Possibility to organize group meetings with a video call function.

Additional functions:

• Making calls and sending sms to mobile operators (for an additional fee). Note, however, that messengers and other applications have also introduced group calling features in recent years. Choose the ones that work for you and your employees.

Office in your phone
Another assistant for the entrepreneur is the Microsoft Office Mobile apps. You can use them to work on documents from anywhere, anytime. Work with Excel spreadsheets, Word text files, and even create Power point presentations-all of these functions are available on your gadget.

Document Scanner
A store owner deals with documents on a daily basis. Working with paper within the walls of the office is not a difficult task. But what if you are on the road and you urgently need to scan and send your documents to the recipient? A document scanner can help with this task.

Try a few of the applications described above, and you’ll feel how much easier doing business has become.

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The presentation of the offer is one of the most important pieces of information for every recipient looking for that product or service. Therefore, putting the details of the offer on your website will make it easier for the recipient to get to know it and increase your credibility. Because of the lack of easy access to your offer, you will only lose a possible influx of new customers.

Generate leads – through contact forms or newsletter signups, you will start to build up your potential customers’ contact base faster. You’ll be able to reach them quickly, and you’ll have an easier time convincing them to take advantage of your offer.

Increased business reach – Starting an online business gives you access to new forms of promotion and a larger group of visitors. By doing so, you can gradually increase your company’s visibility by acquiring new customers.
These, of course, are just a few of the many benefits you’ll get after creating a website for your business.

The perfect website for a small business – how to create one?
A small business website should effectively present an offer so that as many people as possible can take advantage of it. But what exactly should such a site look like and what should it contain to be profitable and effective? It’s worth starting at the beginning.

Set goals for your site
Setting goals for your site from the start will make it easier for you to make decisions in the next steps of building it. What’s the best way to define them? Look at the industry you’re in and your offering. Think about what will be the most important goal for you?

Let’s say you have a boutique. It’s a small store in a medium-sized city with a few regular customers. On the one hand, these customers provide you with a steady income; on the other hand, you want to increase sales and reach a larger group of recipients. You have decided to create an online store for a small business – what goals should your website have in this situation? The main goal will undoubtedly be to turn potential customers into those who will benefit from your offer. However, this is not possible without attracting traffic to your site. People must first find you and be interested in your offer. Without it, you won’t achieve your main goal of high conversions (in this case, sales).

Once you set clear goals for your website, it will be much easier for you to plan your next steps in building your website. You will know that you should focus on making your website easy to find, presenting its offerings well and having everything you need for an online store (such as a photo gallery or different payment methods).

Website goals for small businesses:
Earning credibility is by far the most important goal of any website for micro, small and medium-sized companies. A small business website is proof that it exists and functions in the marketplace. But just having a corporate website is not enough. People who visit it should get the impression that they are dealing with professionals and should consider using their services. Trust will allow you to acquire new clients without having to engage in advertising activities. When you build it – you will also be able to get higher margins than your competitors and deliver projects efficiently – when clients feel that they have entrusted the work in good hands, they will not get in the way of your projects.

Be found – through your company’s website, users will know that your business exists. For example, you can reach a new group of clients or acquire business partners.

Providing information – the site should state what you do and what problems you solve, who you are, how to find you, contact you or place an order. Basic information is necessary because users need to understand what you do in order for someone to take advantage of your offer. By providing all the information they need, you also benefit from saving time: once customers know everything they need to know, you won’t have to waste time answering their questions.

Training . Your website should give users the opportunity to learn more about your products/services. You can post valuable content on your blog, organize webinars, offer e-books for download – think about what form of communication is right for your target group.

Attractiveness – The website should be built in such a way that as many people as possible decide to submit a request for proposal, fill out a contact form on the website, or sign up for a visit.

Make your website user-friendly
You want your customers to be happy with your services. They should feel like they picked the right person and that you’re getting them for what they pay. Likewise, you should want everyone who visits your site to feel confident in it. So that they can use it comfortably and efficiently find what they are looking for. Your job is to make it as easy as possible. To do this, make sure that your company website has the following features

Adapt your site for different devices
The days of viewing websites only on computers are long gone, so you need a website that users will be comfortable using from a cell phone or tablet. The pace of life is getting faster and faster, and many people are looking for interesting offers at work, at home, on the bus or train. That’s why you need a website that you can browse in a variety of circumstances.

Create intuitive navigation
You already know that your site needs to be easy to use. A well-designed and thoughtful navigation should also serve this purpose. Its mainstay is the menu visible on the page, but the navigation should also be placed in the footer. The use of tile navigation and the so-called hamburger is also popular.

What pages should a small business website contain?

Typical subpages for small businesses are Home Page, Offer (Goods, Services), About Us (About Company, Team), Portfolio (Projects), Price List and Contacts. However, this does not mean that these are the tabs that should be included in your Menu.

Look at your competitors’ websites and think about which subpages are relevant to your industry. For example, in the case of restaurants it would be Menu, and in the case of hotels it would be Rooms. Think about what might attract your customers and what your competitors rarely do. A subpage of tourist attractions will certainly be very encouraging if you are running a guesthouse.

Before you design your navigation, be sure to think about what content your site should contain to convince potential customers to use your company’s offerings effectively. The content should form a cohesive story, leading the potential customer from first hearing about your company, through getting to know its offer, the value you offer, the way you bring it to purchase, i.e. turning a potential customer into a real customer. !

Why is a menu on a website important?

The purpose of the menu is to show the content of the page, or at least its most important elements. Its purpose is to provide quick access to the most important information on your website and provide easy navigation and return to the home page. It is common to place a clickable company logo in the menu, which leads users to the home page. Small business websites tend to have horizontal menus, but you can also find vertical menus.

If you design your site navigation well, users will spend a lot of time on your site, which is something you care about. You want users to visit the different tabs on your website, learn about your offer or pricing, and be convinced to use your services. Longer time spent on your website also means better positioning in search results.

Your site is not only used by your potential customers, but also by Google robots. The better the menu structure and linking on your site, the better it will be ranked by them, and the higher your position will be in search results. To summarize: good navigation effectively supports positioning.

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