One of the most difficult tasks for many business owners is to launch a website. When choosing a web design company, there are many important points to consider. An effective, carefully selected team, modern solutions and a competent promotion strategy. These are the components that can give a significant boost to business development.
The company website is the first, important impression for many potential customers. It is the face of your business, and in many situations it is the best lead generator you have. The corporate website will be the determining factor in whether users decide to do business with you or your competitor.
The main components of design: font, color, composition
It only takes 0.5 seconds to form an opinion about a website, and 94% of the influence on opinion is design. Visitors to your site instantly judge the look, not the content.
That’s why it’s so important to choose a professional web design company to help you reach your target audience. The professionals will also help you achieve your business goals and ultimately help your business reach the next level.
Typeface: How do you choose it?
Choosing the most appropriate style for the font on your corporate website can make a huge difference. Fonts not only affect the readability of your content, but can also have a strong psychological impact on potential customers. An original yet subtle font is crucial to creating an impressive user experience, communicating brand values and completing the concept of your web design.
Different font styles convey different subliminal messages to people, which can help you create a brand identity and communicate your mission or product with dignity.
Colors: How to choose, the latest trends
Colors have a way of influencing people at a glance. You may not think you’re influenced by colors, but you’d be surprised how often color has played a crucial role in your choice as a buyer.
In fact, 85% of people stated that color significantly influences what they buy.
The best way to choose a primary color for your corporate website design is to think about the atmosphere of your product or service. Choose colors that match that atmosphere. In addition, professional designers research competitors when choosing colors for a website, so that logos and basic graphic elements do not look the same. Quatrobyte Design and Web Design Studio will create an original color palette for your business for all the touch points between your product and your customers.
Composition and the golden ratio: what is it?
UX design requires creativity and well thought out and tested ideas. Sometimes even perfection and a natural balance. If you want to be on the same page as Leonardo da Vinci, Salvador Dali and other artists, you need to know that they all have something in common: the use of the golden ratio.
With the golden ratio, you can achieve a perfectly balanced interface and make people enjoy the look of your product.
One of the first people to discover the beautiful ratio in nature were the Greeks. They expressed the extraordinary beauty of trees, flowers, animals and people using the Greek letter phi, but today we call it the golden ratio. Since then, artists and architects have used a clear understanding of proportions and the golden ratio in their work to create aesthetically pleasing architecture and works of art. Even now we believe that beautiful people have golden ratio proportions.
Today, like centuries ago, the golden ratio is used to determine the format of credit cards, paintings and books, furniture and interior design, and even the design of plates in restaurants. You see it on the Twitter dashboard, in the pyramids at Giza, in famous Leonardo paintings, in the logos of Google, Pepsi, Twitter, Apple. It’s literally everywhere you look.
The importance of the golden ratio and composition in design
Web pages have a more classic and balanced look when UX designers use the golden ratio when creating and executing a concept. Such website designs look right and unknowingly appeal to users. Visitors to such a corporate website feel comfortable interacting with the site because the proportions are familiar to them from many works of art, classic buildings and nature.
The golden ratio in web design is also used to balance and structure content with large amounts of text, and to draw users’ attention to certain areas. This can be done with a variety of graphic elements on the page: images, blocks of text, sidebars, buttons.
